Who is Micro-Influencer?

In 2017, Google reported, there is a 325% increase in search for influencer marketing and Influencer marketing shows the huge growth. As Social Media platform such as Instagram, YouTube, Facebook etc is becoming popular, many businesses try to approach Social Media Influencer for their marketing campaign. So, who are the influencers?  First of all, the things …

On May 25, 2018 By Patricia Kuenang2 Comments

e-Bay Just Launched the New “Interest” Features for Customise Your Own Store

e-Bay just launched a new way to shop for their customers which called "Interest". This new feature allows the customers to customise their e-Bay homepage into personalised store-built for each shopper. The "Interest" features required customers to fill out the survey and ask them to tag the different categories that they are interested in. (Source …

On May 20, 2018 By Patricia KuenangLeave a comment

Google Duplex Can Make the ACTUAL Phone Call Appointment for You!

Remember that when we were a kid, our parents made the doctor appointment for you? And now, as the grown-up person, we have to be responsible for our health and we actually have to call them and schedule all the things by our own. However, sometimes the idea of picking up the phone and talking to …

On May 12, 2018 By Patricia Kuenang6 Comments

This is The Reason Why Retail Store IS NOT Going to be Dead

The growth of e-commerce is one of the biggest topics in the marketing and people claimed that brick and mortar store will be threatened by e-commerce. This prediction may make the retail businesses worried and perhaps think that they are going to be dead! Well,  I agree that the e-commerce is growing rapidly, but I …

On May 10, 2018May 12, 2018 By Patricia KuenangLeave a comment

Amazon Go Store Makes You Feel You’re Stealing!

Guys, we know that check-out line is a problem for us sometimes to go to grocery shop. Even though, now we have the self check-out system, I think you also have experienced the most annoying part in self-checkout, such as when you scan your stuff and the computer said "the unexpected item in bagging area" …

On May 1, 2018May 1, 2018 By Patricia Kuenang8 Comments

Does the A/B Testing really work​?

Hello guys! Today I am going to talk about A/B testing. What is A/B testing? A/B testing is the process of testing the process of testing multiple variations (that's why it is called A/B) of online promotional in order to identify the higher-performing variation and improve the page's conversion rate. There is no accurate result …

On April 29, 2018April 29, 2018 By Patricia Kuenang2 Comments

Amazon Plot Twist that Would Destroy the Biggest Ad Agency

WPP is the world leader in marketing communication services and the biggest ad agencies in the world. In 2017, WPP suffers share falls as much as 13%, wiping off 2.6 billion off its market value. According to WPP CEO, Martin Sorrel, there were several reasons for the lack of revenue growth and the major factor …

On April 9, 2018April 21, 2018 By Patricia Kuenang3 Comments

How Facebook New Algorithm Can Impact Online Ads

Mark Zuckerberg announced that the "meaningful interaction"  is the main concern of Facebook in January 2018. Facebook plans to update the algorithm of their News Feed to engage more conversation and interaction between family and friends. Adam Mosseri, The Head of Facebook News Feed claimed that in order to engage more interactive conversation, Facebook would …

Blockchain: the Change of Future Digital Marketing

  What is blockchain? The blockchain is the digital platform or ledger in which this bitcoin or cryptocurrency are recorded and publicly. The success of bitcoin can also impact to the increasing users on the blockchain. People may recognise the blockchain as the public ledger for finance system, but actually, blockchain can be used for different sectors …

How does “Black Panther” go viral?

I went to the cinema last week, and I decided to watch Black Panther. Anyone already watched this movie? Honestly, I am not a fan of superheroes character movies, and I decided to watch this movie because people said this movie is different with the others superhero characters and I was curious. Well, I am not going …